2018, the highest proportion of WeChat users accessing mini-programs was sharing, reaching 33%, while the proportion of accessing mini-programs through search was only 2%. In terms of the number of visits, WeChat mini-games are the most visited category by users. Although the number of mini-games is only 6.7%, they account for 32.5% of the total user visits; the second
largest category is 24.3% of the visits. online shopping. The result is that games and e-commerce occupy "half of the country" of WeChat mini-programs. But looking at a deeper level, because Tencent's social sharing method is best at meeting the needs of "Xiao Xian" users and some "dumb" users, games sms marketing service are used to kill time, social e-commerce is used to hang out, and you can see cheap and affordable products. Things just ordered. This means that the empowerment of Tencent Mini Programs to the B-side is more about commercial empowerment from payment,
allowing games and e-commerce to carry out commercial transformation more quickly - even if the Mini Program evokes a lower proportion of Souyisou Wechat also opened the product search function last year, diverting traffic to JD.com and brand merchants’ applet. Baidu's genes determine that it provides users with a search service of "finding answers with questions"