You have to be more subtle in your message and communicate with your audience on a more cognitive level. What you present should depend on the buyer journey stage of your target audience: Awareness stage: Open your eyes to the challenges they need solutions for. Consideration Phase: Offers practical advice and insights that demonstrate your uniqueness. Decision stage: In-depth understanding of product features and providing case studies and customer testimonials. Producing High-Quality Video The video marketing space is already very crowded. The volume of video content is driving up expectations for quality.
When low- or medium-quality videos can receive the same industry email list content elsewhere in higher quality, they won't be able to hold the attention of viewers. However, quality is also a matter of budget. Some video types can be created easily and cost-effectively and still be of high quality. For example, tech brands are using animated explainer videos in their video marketing campaigns rather than investing in extensive video shoots. If you decide to shoot real-life video, invest in equipment that offers great image and sound quality. Posting videos that look like amateur footage can be popular on social media. But make no mistake, most viral amateur clips are professionally produced. No one likes watching videos with blurry images or poor sound. Maximum Channel Promotion In addition to distributing your video through regular marketing channels.
Other promotion options should also be considered. You want maximum exposure for your video campaigns. One idea is to create short clips from longer videos and place them as trailers. You may want to write a blog post to accompany your video campaign, or provide the information as a report or other written asset. An often overlooked promotion channel that works well for video marketing is employee outreach. Let your employees share video content on their social channels (make sure they align with brand values when adding text). MEASURE, ANALYZE, AND OPTIMIZE Continuously monitor the performance of your campaigns and benchmark against your competitors. Your opponents see what you are doing.