The picture below shows the whole process of the product from upstream production to downstream retail under the traditional fresh food model. The product has already increased the price six times to the end user, and the price has risen by at least 40% compared to the original cost. (Source: Founder Securities) In the community group buying model shown in the figure below, the group buying platform takes the goods from the upstream suppliers and finally gives them to the users.
Only three price increases have been experienced in the middle; In this process, the head of the group plays a role as a bridge connecting the platform and users. (Source: Founder Securities) 2. Use the private domain traffic of the head of the group to reduce b2b data the cost of customer acquisition Speaking of an advantage of the community group buying model, one of the most important points is that compared with the traditional e-commerce, the cost of acquiring customers for the first order is often dozens or even hundreds.
The cost of acquiring customers will be relatively low, generally a few yuan, much lower than traditional e-commerce. (Source: Founder Securities) 3. Provide offline self-pickup sites In the first link of value reduction and intermediate price increase, can the platform directly reach users without relying on the head of the group? Of course you can, but there are two factors to consider: The platform itself comes with a certain amount of traffic, and it is not strongly dependent on the private domain traffic of the head of the group; The platform can bear the performance cost of each order at a high level;