Since the birth of traditional e-commerce, it has gone through the birth period and growth period, and now it has matured in various aspects. The original various traffic introduction methods have also been developed and are almost saturated. iResearch shows that since 2016, the growth rate of China's e-commerce transaction volume has slowed down, and the cost of acquiring customers for major e-commerce platforms has continued to increase. Traditional e-commerce needs to find a new traffic channel.
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