According to Gleasner Research, the adoption of marketing automation increased by 28% between 2012 and 2013. What started as an innovative approach to Latest Mailing Database supporting complex selling (largely for software vendors) has now transformed into a comprehensive suite of capabilities designed to align multi-channel marketing efforts and systematically enable marketers to engage users based on the specific stage of the buying cycle. According to research, approximately 85% of organizations reporting first quartile performance in key metrics such as revenue growth, engagement per click, and lead-to-sales conversion ratio using a marketing automation, and 50% of.
But as past success breeds future adoption, more businesses run the risk of rushing implementation. The real risk in these situations is jumping to conclusions about the value of the tools. Leaders may think it's a waste of money or not do what they thought during the Latest Mailing Database sales demonstration, when in fact the organization was ill-prepared to begin with. Unfortunately, many organizations still struggle with marketing automation, not because the tools don't work or lack functionality, but because of a lack of skills in B2B marketing best practices and a lack of content to feed the beast. So, as vendors grapple with record onboarding of new customers, many organizations are taking the leap blindfolded, backwards, and headfirst.
Content is the new currency of B2B engagement. The growth of inbound marketing tactics (whereby marketers generate demand by creating engaging, relevant content that entices buyers to identify with) has led to Latest Mailing Database exponential growth in digital content. The problem is that not all content is created equal. Prospects can sniff out generic or low-quality content at a glance, and it hurts your brand. A common complaint about marketing automation is that the tools require a high volume of quality content – and most of the time, good content doesn't exist until marketing automation is implemented. Make no mistake about it, the tools.