The value proposition of your banner ad should explain simply and clear how your brand (product/service) addresses customers needs, solves problems and improves your target audience’s quality of life. To put it simply, your value proposition needs to answer the question, How does your business solve their problem? A good value proposition has 3 primary components: It’s relevant to your customers It explains the benefits you are delivering It’s clear and easy to understand One easy way to get at the heart of your value proposition is to try Steve Blank’s XYZ tactic.
Think about your product or offer whatsapp database and complete the following sentence: “We help X do Y doing Z”. For more help crafting your value proposition, check out this comprehensive chapter on value propositions from The Banner Design Academy. CALL TO ACTION A banner ad is a bridge between the product you want to sell and your customer. Your value proposition is the “why” that convinces them to cross that bridge, your call-to-action (CTA) is the street sign that helps them get there. Successful Banner Ads are the Bridge Between Customer Needs with Business Solutions | Disruptive Advertising So, once you know why people will want to act, you need to ask yourself, what do I want users to do?
Once you know what you want people to do, consider the 3 following elements that define a great CTA: Text. Use a clear and easy to understand actionable language Design. Color, Shape, Sizes and fonts. These elements will help the CTA stand out but also be in sync with your banner ad Placement. Give enough space to your CTA button and make sure there aren’t other distracting elements around it. Now, arguably, knowing your audience, creating a powerful value proposition and writing a compelling CTA are the most important parts of successful banner ad design.