THE CMO (Chief Marketing Officer) no longer has the role of giving orders, but Image Manipulation rather of leading, and is the one who formulates the purpose, vision and mission of the digital marketing team (with the help of the rest of the members). A digital Image Manipulation CMO must seek to be innovative and live on horseback with new technologies. The advances that occur continuously in online marketing must be learned and incorporated quickly by this Image Manipulation leadership figure.
This member of the team had some knowledge that Image Manipulation he acquired in a master's degree or in a business school and implemented it for years, until he considered that he had to retrain and start over. Perhaps these learning intervals occurred every 3-5 years. But Image Manipulation this reality can no longer be so, if the Chief Marketing Officer wants to be digital. The 10 keys of the digital CMO The 10 secrets of the Digital CMO Always collect all data. From Image Manipulation each of your campaigns, be attentive to all the relevant information that allows you to learn, correct bad practices and continue improving. This data includes internal results and actions that Image Manipulation have been made public by other companies or organizations.
Your attitude must be active in real time. It is useless Image Manipulation to have a rigid business or digital marketing plan for a year ahead. Every day there may be opportunities with data that take you in a new direction to reach your goals sooner. Be proactive, respond Image Manipulation instantly and never be afraid to make a mistake. Optimize everything, and even yourself. Always look for the best possible way to do things, both personally and professionally. You will achieve Image Manipulation this by being constantly learning. Experiment by applying science to your decisions or to the company. Science and digital marketing finally meet, all hypotheses must be Image Manipulation validated with multiple tests, as if it were a real laboratory.