visual issues with the data obtained Does the appearance of the message affect the effectiveness and deliverability of the campaign You will learn about it in the next presentation during which Ewa will discuss the topic of combining template aesthetics with data acquisition. You will learn What are the most important shipping parameters that affect OR and CTR indicators What are the limitations or significant changes to mailboxes And how all this affects the results of the campaigns you send Segmentation and personalization optimizing your email marketing activities What does good personalization mean Is personalization just the use of the name in the content of the message.
Is it possible to do personalization without segmentation You will find answers to these and other questions by listening to this presentation. You will learn What exactly is personalization and segmentation What elements in an e mail message can be personalized And most of all how to do it right Who Our morning trainings are whatsapp mobile number list conducted by experts longtime practitioners from FreshMail. Get to know them better Anna Łowczowska Head of events & customer education She has been with FreshMail since earlier in the marketing department she co created the company's promotion strategy. Organizer of the Mil My Day email marketing conference and events spreading knowledge in the field of email marketing.
Marcin Kociuba Strategy Manager As Strategy Manager at FreshMail he is responsible for the preparation and implementation of email marketing strategies for key clients. He has been working in the new media and marketing industry for years. Strategist marketer team leader lecturer and trainer. Ewa Kuik Strategy Manager She started her marketing journey in performance marketing. Through comprehensive support for omnichannel campaigns to the current email marketing. He will undertake any implementation from creating a creation to implementing codes. After hours he likes to mess around in social media and create social campaigns. Elizabeth Krupa Key Account Manager As a Key Account Manager at FreshMail he helps clients solve problems and supports them in sending effective mailing campaigns.