Aug 02, 2022
In Welcome to the Forum
Try using a 1:1 or 4:5 format on LinkedIn, instead of the standard landscape format. Grab the scroller's attention by deviating from the well-trodden path. An Instagram Story format for example. Tell a story. Test with ad sizes (images and carousel) for lead generation. Would your target audience prefer one catchy image, or would you rather be included in your story by means of a carousel or video? Make sure that your video does not last longer than 30 seconds to keep your VTR ( view through rate, the ratio for viewing the video completely, ed.) high. Immerse yourself in the target group. You probably read this often, but you really empathize with your target group. What attracts your reader's interest: downloading a white paper or an e-book? An e-book is often lighter and more playful in design and contains less formal language. A white paper often has a formal set-up, a business layout and is written in professional jargon. A small difference in word already gives a very different impression! Reason for some A/B testing, then. Extra opportunities job function email list Leadgenform Remarketing Without you even noticing, there are still some incomplete lead forms from previous campaigns. Remarketing helps to convince these people and to bring in a warm lead. Be efficient with your targeting and don't look for new people excessively. Create an "everyone who opened your lead form" retargeting audience and add it to the campaign. Next, create a "only people who submitted your lead form" audience and exclude it from the campaign. Smart move! Converting power words Ultimately, it is of course the intention that you let your target group perform certain actions. You do this with power words in your copy. Experiment with the following types of power words: Urgency: now, fast, exclusive, right away, immediately, don't miss it. Cause-effect: therefore, by, how, because. Emotion: inspire, discover, remarkable, original, see, see, save. In addition, there are always the general power words, such as: understand, best, first, tips, results, challenge, et cetera.