Forum Posts

zarin taslima
Jun 28, 2022
In Welcome to the Forum
It seems that the Nordic countries, whose quality of life is among the best in Image Manipulation the world, have a lot to teach us about how to be happy at work and in life in general. Recently my colleague Berta told us what hygge is , the Danish art Image Manipulation of finding happiness in small things. Today we are going to visit Sweden to discover a new concept to not get overwhelmed at work: the fika. The secret to not get overwhelmed at work is Image Manipulation called "fika" Fika, the secret of Swedish companies But, what is this fikas?, you may be wondering. The basic idea is none other than the typical "coffee break" during business hours, which many of us are familiar with. But the fikas have several characteristics Image Manipulation that make them unique and differentiate them from those 5 minutes that you take to run for a machine cut. Swedish companies do not see coffee breaks as minutes "stolen" from the working day, but as Image Manipulation an integral part of it. Many companies have several breaks a day, and the management itself encourages employees to finish their urgent tasks on time to be able to take these breaks. Employees Image Manipulation and managers share these breaks in an informal setting . In general, Swedish companies have a close work culture that is not very hierarchical, which favors this type of exchange. As for the conversation, mundane topics alternate with more Image Manipulation specific problems of the company; depending on the day, the fika can comment on the football match of the previous day or the next marketing meeting. In short, the importance of having Image Manipulation quality breaks on a regular basis, where the coffee is good, is served in a cup instead of a plastic cup, and is enjoyed with the necessary time, is recognized and valued. Why the fikas help not to Image Manipulation get overwhelmed at work For the suspicious employer, breaks are nothing more than an excuse to get out of work. But the bosses of happy companies know that breaks are essential for having satisfied, motivated and productive employees. No matter how much effort and motivation we Image Manipulation have, it is simply impossible to maintain maximum concentration and the best performance hour after hour and day after day.
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zarin taslima
Jun 28, 2022
In Welcome to the Forum
Many brands, when they first approach Google AdWords , just buy a bunch Image Manipulation of keywords related to their industry... and then are surprised by the lack of results. Don't be one of them! Before jumping into the pool, you need to do Image Manipulation your homework and spend time planning your campaign. Think about what your ideal audience looks like, what their search habits are, and how you can solve their problem. Your ROI expectations are unrealistic Image Manipulation Google AdWords is one of the most measurable marketing solutions... but that doesn't mean you'll automatically achieve your goals. You need to be conservative when estimating your costs per click and conversion Image Manipulation rate, or you will find that the reality is not up to your plans. On the other hand, the good news is that some aspects of AdWords ROI are often overlooked . When calculating the results, you must Image Manipulation take into account factors such as repeated purchases by the same customer or the impact of their recommendations to acquaintances. 4) Your landing pages do not convert Finding the Image Manipulation optimal keywords is only half the problem. When they click on a Google AdWords ad , users will land on Image Manipulation your landing page, so if you don't want them to go back where they came from, you better be persuasive. Try these tricks: Explain your offer in the first 3 seconds. Make sure that what you Image Manipulation offer fits perfectly with what the user has searched for. Make the following steps very clear to become a client. 5) You forgot about retargeting The average conversion ratio in AdWords ranges from 0.05 to 5%. That means a lot of clicks get lost along the way, but you can capture them thanks Image Manipulation to retargeting. In particular, if you have an ecommerce, don't miss out on the possibilities of dynamic retargeting to offer personalized ads for each product.
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zarin taslima
Jun 28, 2022
In Welcome to the Forum
THE CMO (Chief Marketing Officer) no longer has the role of giving orders, but Image Manipulation rather of leading, and is the one who formulates the purpose, vision and mission of the digital marketing team (with the help of the rest of the members). A digital Image Manipulation CMO must seek to be innovative and live on horseback with new technologies. The advances that occur continuously in online marketing must be learned and incorporated quickly by this Image Manipulation leadership figure. This member of the team had some knowledge that Image Manipulation he acquired in a master's degree or in a business school and implemented it for years, until he considered that he had to retrain and start over. Perhaps these learning intervals occurred every 3-5 years. But Image Manipulation this reality can no longer be so, if the Chief Marketing Officer wants to be digital. The 10 keys of the digital CMO The 10 secrets of the Digital CMO Always collect all data. From Image Manipulation each of your campaigns, be attentive to all the relevant information that allows you to learn, correct bad practices and continue improving. This data includes internal results and actions that Image Manipulation have been made public by other companies or organizations. Your attitude must be active in real time. It is useless Image Manipulation to have a rigid business or digital marketing plan for a year ahead. Every day there may be opportunities with data that take you in a new direction to reach your goals sooner. Be proactive, respond Image Manipulation instantly and never be afraid to make a mistake. Optimize everything, and even yourself. Always look for the best possible way to do things, both personally and professionally. You will achieve Image Manipulation this by being constantly learning. Experiment by applying science to your decisions or to the company. Science and digital marketing finally meet, all hypotheses must be Image Manipulation validated with multiple tests, as if it were a real laboratory.
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zarin taslima
Jun 28, 2022
In Welcome to the Forum
What activity do you dedicate more hours to each day? For a very high Image Manipulation percentage of the population, the answer is "work." It is logical to think, therefore, that being happy at work is fundamental to being satisfied with Image Manipulation our lives. And yet, many people go to work thinking about Friday instead of enjoying inspiring Mondays. If you are one of them (or if you simply want to be Image Manipulation a little more comfortable in your work), do not miss these tips! Do you dream of Friday coming? Make Mondays inspiring 1 Do not confuse vocation with happiness Sometimes we are tempted to think that only people who have a vocation and fulfill it can be happy at work, but this does not have to be Image Manipulation the case. As with romantic relationships, passion and spark are not enough on their own in the long run. To maintain long-term satisfaction, the most important factors are working conditions Image Manipulation and the ability to self-motivate . By "conditions" I am not only referring to salary, but to issues such as labor flexibility, conciliation, the work environment or the possibility of continuing training and learning new things. As for self-motivation, it is about looking for the "why" in Image Manipulation our work and giving it a meaning that fits with our values. And in this aspect, the attitude matters more than the profession itself. 2 Analyze why you are dissatisfied If you wake up on Monday with low spirits, there may be many reasons behind it. Some of them depend on you, while others are in Image Manipulation the environment. Here are some of the most common reasons for daydreaming about Friday : Routine. You are simply bored. Stress and exhaustion, caused by other tensions in our lives or by excessive demands. Bad work environment. Excessive perfectionism. If you need everything to be under Image Manipulation control and things to always go first time, you will end up burning out. Too many rules.
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