However, until now, this change had never been widely deployd; a similar update for the rich results around the "Top Stories" section from Google News, had seen the light of day, before seeing the classic display, restord. You can therefore currently find an article in the “Top Stories” section, and on the first page of the organic results. This technology should improve companies' customer service, but also their marketing strategy. To learn more about these, we invite you to read our article on chatbots.
Videos for more visibility This year, video will be the trend to consider in a digital marketing strategy. Internet users want to see more videos, so companies must adapt to new fax list consumption methods . The use of this format continues to increase. The Forbes site has noted some statistics on this subject: According to YouTube figures, video consumption doubles every year . 64% of consumers are more likely to buy a product after seeing it in a video.
Over 35% of online advertising spend is attributed to video advertising . Internet users spend a third of their time online watching videos. video on social media The videos are also very popular on social networks, especially on Facebook and Instagram. According to BuzzSumo , out of 777 million Facebook posts in 2018, videos received the highest engagement rates . The formats with the best engagement rates Companies must then start thinking about integrating some videos on their social networks. They also allow you to obtain free visibility . Posting a video on social networks makes it a good communication channel to promote your brand and engage your community.