If you create an attractive and persuasive headline, the chances of getting users to stay on the page increase dramatically. The title has to capture the attention of visitors and encourage them to continue reading. But how can we do it? Include these three elements in your headlines User Benefits Connect with your buyer persona Tell the user what to do Benefits of the offer / product / service . Today there are thousands of offers for all kinds of products online, so we have to show that what we are offering is different and BETTER. When describing the product or offer we must give its characteristics but at the same time describe the impact that the product has on the user. Calls to action with flashy buttons . The buttons that are included in the landing pages are key to increasing the conversion rate.
First, it must be easy for the user to convert. That is why with large and striking buttons that include keywords such as "Free", "New", "Buy" can help in the conversion. In addition, it is Latest Mailing Database recommended to include several buttons on the page to facilitate access to the form or telephone. Contact form or Link to the phone . Landing pages often collect user information but we always recommend asking enough by keeping it as short as possible and always including the privacy statement to comply with GDPR regulations. The form button, believe it or not, also affects the action. Avoid the typical "CLICK HERE" or "SEND". Instead, use buttons like “GET % OFF YOUR PURCHASE NOW” or “WE WILL CALL YOU SOON”. Trust Element . Sometimes people need a little more push to make a decision. If we are interacting with a brand for the first time, we need something “human” that the brand recommends to us.
Let's take Booking or AirBnB for example, one of the many reasons why people continue to book on portals like these is because they have the possibility of seeing customer opinions and it gives a little more reliability when making a reservation. booking. When we hire a service or buy a product, the same thing happens. Seeing comments from other users or seeing that they belong to an association or have worked with well-known brands, the user is more likely to take the action and request information or make the call. Trust elements can be included in many ways customer testimonials Case studies or links to case studies video interviews customer logos Ratings from sites like Yelp or Amazon Additional Tips . Landing pages have a single goal, which is to get users to take action, which is why we should never send them off the page.